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Engage your customers through play

Why Use Games For Product Marketing

Brand awareness

By incorporating your brand messaging into the game experience in a subtle, non-intrusive way, more users will be exposed to your company and what you offer.

Data collection

Branded games provide an effective way to collect voluntary user data. By engaging users with incentives, you gain valuable data for future campaigns as they agree to receive marketing content.

Engagement

Games are highly engaging and keep users interested for longer. This allows your brand messaging to reach users in a fun, interactive way while they are focused on playing.

Virality and reach

Fun, challenging games tend to get shared by players, expanding your audience where each player becomes an influencer for your brand.

Repeat visits

Compelling games encourage players to keep coming back to advance to new levels, collect rewards, and compete with others, driving repeat visits and long term engagement.

Ease of sharing

Advergames are instantly playable and easily shareable through links or QR codes, without requiring any downloads or installations.

Iconic Branded Games

Tapper (1983)

The roots of advergaming can be traced back to the classic Tapper game, developed in 1983 by Bally Midway. It marked one of the earliest examples of a video game designed for brand promotion.

The game's graphics prominently featured the Budweiser logo, making it clear which beer brand was promoting the game.
The gaming approach to advertising helped Budweiser gain visibility and engage with customers in a fun and interactive way.
The game was popular in bars which further associated Budweiser with fun social drinking experiences.
Tapper was successful demonstration of using video games for advertising purposes.

Cool Spot (1993)

Cool Spot was developed and published by Virgin Games in 1993 for major game consoles like Sega Genesis, SNES, Game Boy. It was one of the first character-driven advergames promoting a major brand.

The game's fun and engaging gameplay successfully promoted 7 Up as a youthful, entertaining brand.
Featured a charismatic character that increased 7 Up's brand affinity among young gamers.
Integrated 7 Up branding and logo throughout the game, enhancing positive brand associations and awareness.
Sold over 1 million copies reaching a large and diverse audience.
Showcased the potential of combining advertising and entertainment, outperforming traditional TV/print ads.

Chex Quest (1996)

Chex Quest was developed and published by Digital Café in 1996 as a non-violent first-person shooter game using the Doom engine. It was included as a prize in boxes of Chex cereal as a promotion and Associated Chex with fun, entertainment beyond traditional advertising.

Distributed over 3 million copies across America in cereal boxes.
Exposed Chex brand to a large audience of kids and families.
Led to expanded versions due to popularity.
Low production costs compared to TV and print ads at the time.
Promoted Chex as a family-friendly, cool brand to kids.
Set precedent for using games to promote brands to younger demographics.

Tapper Cool Spot Chex Quest

How It Works

1
Branding:

Design or customize an engaging game to reflect your brand identity with a logo, colors, and product visuals for enhanced brand recognition.

2
Gamified Rewards:

Set up a leaderboard-based rewards system for high-scoring players to receive discounts or special offers, encouraging game engagement and incentivizing purchases.

3
Promotion:

Create a dedicated landing page to promote the game via social media, in-store displays, or QR codes subtly placed for example on pizza boxes, takeaway bags or drink cups.

4
Data Collection:

Integrate an email collection form or email link sign-in at the end of a game session for submitting players scores.

5
Customer Retention:

Utilize collected emails for customer follow-up, rewards distribution, and newsletters featuring upcoming promotions to boost sales and customer retention.

NakNiCK
max@naknick.com
Games

We craft Games tailored to your business